I began my business career at an established company—GE—and although there were things I liked about being a corporate executive, it didn’t feel like the right future for me. (Maybe you can relate.) I took the plunge and launched Marketwerks, my strategic marketing consulting firm, in 2002.
Pricing has been a fascination of mine for quite a while now. Based on closely observing how people and organizations make and implement pricing decisions, I wrote my book Daring Caution: The Executive’s Guide to Pricing Improvement in 2011. The Gazelles Growth Institute invited me to provide an online education program based on my book, alongside programs from Malcolm Gladwell, Jill Konrath, Tom Peters, Fred Reichheld, and other business thought leaders. Robert Middleton interviewed me for the More Clients Club and made our discussion part of the expert resources available to members. I’ve led workshops for the Professional Pricing Society, presented executive education programs for corporations and universities, and spoken to a variety of business and professional organizations.
The Pricing to Prosper program was developed to empower consultants and business coaches to implement the Daring Caution approach and other thought processes and tools I use in my own business development.