Bob is a creative, strategic marketer who helps executives and entrepreneurs to create more value, get their value recognized by customers, and collect for it in their pricing. Bob started his consultancy, Marketwerks, in 2002.
Earlier, Bob was founder and CEO of a venture-funded logistics service provider for distributors serving contractors, service technicians, and other mobile personnel. Bob previously served as VP – Marketing for Wickes Inc. and held increasingly responsible management positions at General Electric Company (on GE’s Corporate Staff, and in three of GE’s operating businesses). Bob has an MBA from Dartmouth’s Amos Tuck School of Business Administration and a BA in Economics from the University of Maine.